Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Getting your brand's products featured in gift guides can boost your holiday sales. These strategies can help you nab ...

Founder-led storytelling remains the strongest defense for brand voice and trust. Build an algorithm-aware media strategy to boost rankings in Google and AI-driven searches. Lead with authenticity and ...

There’s nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive ...

David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue Z, is a leader in automation, media optimization, and e-commerce. In 2025, global social commerce sales are expected to ...

Forget fast and cheap. Today's smartest brands are winning with products that feel slow, rare and wildly human.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Not often will a product with such a simple purpose resonate so much with consumers and attract such a loyal following. And even less likely is that product to come from a brand that’s over 100 years ...