Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Nicole Smartt Serres went from receptionist to boss by age 25, taking her company to $36 million in annual recurring revenue (ARR) with zero sales representatives. She now helps other small business ...

Scroll through any marketing feed and you’ll find the word “storytelling” dropped like seasoning—sometimes insightful, often generic. Everyone agrees it’s powerful. Few agree on what it actually means ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Breaking through as a commodity isn’t about being better—it’s about being different. Consider water, perhaps the ultimate commodity. Yet, Liquid Death turned plain water into a $700 million brand by ...