It you are one of these brands, you immediately know what you need to do to break out the pack. Since most marketers don't use perceptual maps, just having a map is a distinct advantage over the ...

Based on the engineering team preference, the program manager can either fill his evaluation sheet for IP with respect to various vendor options on a merit based grading or he can do a strategic ...

Consumers' online information searching and sharing behaviors leave traces, which can be analyzed to infer their interests and perception of the market. In the past few years, academics and ...