If you’ve been on Instagram, you’ve probably noticed some of your favorite accounts have a variety of product reviews encouraging you to purchase the next best face serum or clothing line. Some ...

If you’re developing influencer marketing strategies, this episode is for you. Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a ...

TikTok published its global "What's Next" trends report for marketing creatives on Wednesday. It advised marketers to try out AI tech and hire a wider set of creators to reach niche communities.