Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Creating a brand manual or brand style guide allows you to ensure ... As you're changing your brand identity, remember to remain authentic and focus on making real connections that build brand ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium ... recognition and professional appearance. This guide has been developed to help us ...