Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose ...

Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you place on the value that you provide your customers? What's the magic formula?

Making up an essential part of your business model, the price of your product or service is one decision you don’t want to get wrong. Price too low and you could not only be missing out on profits, ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

What determines the price you set for your product or service? It is quite simplistic in the beginning – you evaluate the total cost of making a unit of the product and then put a percentage of profit ...

QUESTION: I am in a quandary about how to price my products. Can you please provide pricing options for products and services? ANSWER: There are a number of pricing options, depending on the type of ...

QUESTION: I own and operate a small hardware store. We have a wide variety of household items and stock only name brand items. How do we compete with the “big box” stores who compete on price alone?