From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

On the set of the live-action movie, Toothless and the other dragons existed as large puppets with simple functions, operated by a team of master puppeteers led by Tom Wilton, a performer who had ...

Hasbro have revealed two new board games on the way tied to famous IPs, as How To Train Your Dragon and Barbie get new titles. First up, it's The Game of Life done Barbie style, as you go around ...

BBC Studios Distribution Limited, company number 01420028, 1 Television Centre, 101 Wood Lane, London, United Kingdom, W12 7FA. BBC Studios Productions Limited, company number 09463829, 1 Television ...