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Ran Wei Baker is Head of Marketing at Microsoft for Startups, focused on human-centered storytelling and founder-first brand ...
The Brand Humanity Index helps us to understand how and why we do that. The critical marketing takeaway? Exhibiting human communication has a tangible impact for your business. For example, we found ...
Your brand isn't an inanimate object that built itself. Your audience is human, and so are you and your team.
However, the latest findings in the Humanizing Brand Experience Report Vol 7 report suggest a shift is urgently needed — not just toward consumer-centricity but toward true human-centricity.
Human bills itself as a "fashion brand from the future," but essentially it's a tongue-in-cheek art installation that asks, "What is the future of self expression?
The central tenet of Chris Malone and Susan Fiske ’s fascinating and well-researched book " The Human Brand" is that human beings are programmed to judge nearly everything in our lives ...
The Human Brand Chris Malone and Susan T. Fiske, Jossey-Bass, 208 pages Your next biggest competitor has established a real game-changer. He’s hired a few customer service reps who have turne… ...
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