2023 ‘lock in’ meme In the summer of 2023, the phrase took off on Instagram as a meme referencing issues with Apple’s face recognition software for the iPhone and iPad called “Face ID.” ...

In 2023, the meme went viral after an Instagram sh*t-post account shared an image that said, “When Face ID f–cking up and I gotta lock in.” In other words, they have to focus and concentrate ...