Loyalty is an admirable virtue and Royce thought of it as the central value. Loyalty is a quality of relationships that elevates individuals involved. But for Royce loyalty is preeminently a ...

According to performance marketing agency Media Culture’s “Holiday Shoppers Insight Report”, only 13% of consumers value loyalty programs, while a staggering 85% prioritize price and 38% ...

Yet, in a surprising twist, loyalty programs are thriving—fuelled by value-added benefits that resonate more than ever. This paradox signals a profound shift: loyalty is no longer about blind ...

This means I assess a variety of variables to determine how much value you can get as a loyal customer. The variables I assess include: Every time I consider enlisting in a loyalty scheme ...