Swedish home-furnishings brand IKEA has initiated a review of its lead creative account, inviting multiple agencies, ...

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

IKEA is coming to London's Oxford Street, and it's made its presence known via its iconic giant blue tote bag, which is covering the scaffolding on its new site. It certainly beats the usual 'coming ...

Cutting through the noise is Ikea's new campaign, celebrating the intimate moments of life in its understated yet heartfelt ...

To celebrate this historic occasion and truly connect with Aotearoa, IKEA, in partnership with WPP Media agency brand ...

Ikea advertises a product launch with images that are very reminiscent of Apple's brand – including the name. Cupertino's ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Your home could be filled with IKEA furniture and you still might not know about the brand's "hidden tags." Here's where to ...

The award recognises advertisers who have distinguished themselves for inspiring innovative marketing of their products, embracing and encouraging creative work produced by their agencies. Ikea won ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I give Ikea credit for having a brand idea, taking chances with ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.