Advanced audience intelligence tools can help speed up the process of identifying your target audience. Such tools can provide rich real-time insights into demographics and audience personality traits ...

The system provides the opportunity to purchase only the advertisement space that is exposed to a specific audience; it provides a cost efficient opportunity to buy advertisement space. The bidding ...

If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...