“We used to say content is king, but now we say that context is king – it’s what make content relevant for you,” Mr. Argenti said. “It’s about having the Internet come to us in a new way.

you could set it in a magical kingdom ruled by a King and Queen. You might have planned your story, thought about its purpose, and researched your audience, but have you thought about context?

On most of those occasions, though, multiple factors meant New Zealand sent in weakened squads, with larger context to build up to. This time, however, there is a multi-team trophy on the line ...

Context means setting your story in the right ... If you decide to write a fairy story, you could set it in a magical kingdom ruled by a King and Queen.