Brands like REI, Apple, and Four Seasons don't just sell products. They sell confidence, identity, and care. They don't live ...

Xbox has faced backlash after posting a botched AI-generated recruitment image post-layoffs, highlighting risks for brand trust in the AI era.

A new Getty Images report reveals how marketers should use AI-generated images to promote brands, if at all. Written by Sabrina Ortiz, Senior Editor April 30, 2024, 6:00 a.m. PT ...

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

This protects your brand's image and maintains customer trust. Additionally, optimize your product listings regularly and use Amazon Advertising to boost sales and enhance brand visibility.

One way a brand can rebuild its image after backlash is through authentic transparency — openly acknowledging the issue, taking responsibility and outlining improvement steps.

But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a trust deficit — and it’s growing. “We are living through a very interesting transformation — brand ...