Brands like REI, Apple, and Four Seasons don't just sell products. They sell confidence, identity, and care. They don't live ...

Peugeot, once a symbol of luxury, quality, and reliability, has seen a dramatic fall in its brand image, largely due to its ...

Xbox has faced backlash after posting a botched AI-generated recruitment image post-layoffs, highlighting risks for brand trust in the AI era.

Trust isn’t a nice-to-have; it’s a must-have. Yet, as marketing budgets skew toward short-term demand generation, we risk undermining the brand trust that drives sustainable growth.

A new Getty Images report reveals how marketers should use AI-generated images to promote brands, if at all. Written by Sabrina Ortiz, Senior Editor April 30, 2024, 6:00 a.m. PT ...

Instead, Millennials and Gen Z would rather hear if a product works from people they “know” and trust. In fact, 78% of TikTok users prefer brands that interact with ordinary people over ...

But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a trust deficit — and it’s growing. “We are living through a very interesting transformation — brand ...

In fact, going forward, I think this sort of trust certification will be crucial for online brands. Although it takes years to build a brand, it takes just moments to destroy it.

Nearly 60% of customers in the U.S. say they remain loyal to brands they trust, even if prices increase, according to a report by Edelman.

Frameworks to Measure Brand Trust Below are a few common frameworks to consider that are effective at measuring trust. Government Guidelines on Measuring Trust In December 2021, the U.S ...