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And that creates the failure,” Mauborgne explains. They discuss what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.
This is what blue ocean strategy is mostly about. A Burger Like No Other Let's go to Eastern Europe now! Food is especially good when you serve it in a smart way, completely different from others.
Strategy has been studied in marketing and business planning for a long time. In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process.
1. Listen to your customers and integrate data When you operate in a Blue Ocean, you can't rely on established norms or competitor benchmarks to shape your roadmap.
The reason is that blue ocean strategy creates considerable economic and cognitive barriers to imitation. For a start, adopting a blue ocean creator’s business model is easier to imagine than to do.
03 July 2012 As part of its longstanding commitment to promoting innovation and excellence, Jordan Ahli Bank recently co-sponsored an introductory symposium on the "Blue Ocean Strategy," which was ...
NEW YORK & OSLO, Norway-- (BUSINESS WIRE)-- The Blue Ocean strategy managed by EnTrust Global, a leading alternative asset management firm, today announced the completion of its acquisition of ...