And that creates the failure,” Mauborgne explains. They discuss what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.

• Consult With Practitioners: Partner with experts who specialize in implementing Blue Ocean Strategy. They offer invaluable insights and can guide you through the complex process of redefining ...

1. Listen to your customers and integrate data When you operate in a Blue Ocean, you can't rely on established norms or competitor benchmarks to shape your roadmap.

This is what blue ocean strategy is mostly about. A Burger Like No Other Let's go to Eastern Europe now! Food is especially good when you serve it in a smart way, completely different from others.

Strategy has been studied in marketing and business planning for a long time. In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process.

03 July 2012 As part of its longstanding commitment to promoting innovation and excellence, Jordan Ahli Bank recently co-sponsored an introductory symposium on the "Blue Ocean Strategy," which was ...

In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in ...

NEW YORK & OSLO, Norway-- (BUSINESS WIRE)-- The Blue Ocean strategy managed by EnTrust Global, a leading alternative asset management firm, today announced the completion of its acquisition of ...