In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

As a result, their cars often command higher prices in the resale market. Ultimately, the importance of branding in the resale of consumer products cannot be underestimated. A strong brand not ...

Employers are increasingly looking for individuals who can demonstrate a clear sense of self and purpose, making personal ...

“Brand purpose is important for differentiating in a world where brands are in many ways similar.” Options for determining a brand purpose run the gamut from function to emotion, Tybout explained.

In today's crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know of your organization will give you mere seconds before moving on, so all ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

Naming can therefore become very important. Some go with a ‘brand’ – like Generation at Three – others are more descriptive. And what works at one stage of an IHA’s evolution might not be appropriate ...

In today's dynamic B2B landscape, in which interactions have evolved from transactional exchanges to meaningful engagements, measuring brand love has emerged as a strategic imperative. That concept of ...

Its findings showed three-quarters (76%) of business leaders recognised the importance of brand strength in delivering their core business objectives. The study also revealed that company boards ...

In a world full of digital information, print still stands as an important pillar for brand reinforcement. Whilst online advertising is an important tool for any business, the constant flood of online ...

The role and importance of branding in the achievement of increased sales is explored. The growth of ‘own-labels’ in the UK is considered and the different reaction of competitors to this ...