In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
The impact of post-sale support and warranties cannot ... command higher prices in the resale market. Ultimately, the importance of branding in the resale of consumer products cannot be ...
What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online ...
An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...
Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.