The Importance Of An Integrated Approach To Brand Building And Performance Marketing
In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
Kellogg School of Management5mon
Brand Purpose: The New and Higher Order of Branding
A company such as Unilever might link specific brands in ... Two factors are driving the growing importance of brand purpose, Tybout said. One is the increasing workforce influence of millennials, who ...
Greenhouse Grower6d
The Power of Branding in Boosting Plant Value
An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...
Marketing7mon
Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative
Recognizing such emotional connection is key to understanding why brands constitute some of a company's most valuable assets. Executive Buy-In and Strategic Asset (Brand) Management Executive buy-in ...
WFMZ-TV17d
Every business needs a strong brand—here's how to create yours
"It's really important to put thought into all of the small details that actually add up to a really compelling experience." Brand guidelines—the set of rules for how a business presents itself to the ...