In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that ... that are intensifying the importance of smart branding for B2B—specifically ...

Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer ...

of business leaders recognised the importance of brand strength in delivering their core business objectives. The study also revealed that company boards understood that a balanced approach to short- ...

“Brand purpose is important for differentiating in a world where brands are in many ways similar.” Options for determining a brand purpose run the gamut from function to emotion, Tybout explained.

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...