In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

These organisations must gauge the requirement for sustained marketing to drive organic growth. Also, while being profitable is important for any startup, organisations must think beyond merely ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.

In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact the demand for the products that a firm offers. To elaborate on the ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...