We know content is king. But when putting together a successful content marketing strategy, there are so many types of content to consider—from infographics, to whitepapers, to tweets—and each piece ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.