Indirect marketing involves less aggressive techniques, so, for example, you may get the attention of target customers through blogging, participating in workshops, free ebooks, performing random ...

With indirect marketing, you promote your brand and products in subtle ways. Therefore, it doesn't feel annoying or overwhelming to your target customers. Over time, ...

With costs soaring and returns falling, the brands that once lived on direct acquisition are slamming the brakes on, and ...

The Communications Authority ("CA") recently issued its decision to relax existing regulations on indirect advertising (commonly known as product placement) in television programmes ("TV ...

Marketers in the social business world are learning that Facebook ads are better at increasing awareness than producing direct return on investment.