Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of ...

Soon, LTK will enable businesses to run free influencer marketing campaigns through a new offering.

In this article, Vandana Verma of Wondrlab Network explores how Tier 2 and Tier 3 cities are redefining festive shopping in ...

ClanConnect, an influencer marketing platform, has launched its mobile app designed exclusively for creators. It has been ...

Content creator Divya Fofani talks about the rapid rise of influencer-led campaigns, recalls his big collaboration with ...

Influencers have become a hugely important part of the marketing and advertising world - but they don't always make it clear when they're being paid to promote, writes Adam Maguire.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several stages ...

The method of influence marketing has turned out to be a formidable approach during the digital age. As millions of consumers spend several hours every day on networks such as Instagram, ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

The first client is Kevin Aston, a nationally recognized chef and influencer. He has selected the agency as his talent-management partner. After 35 years in the restaurant business, he now cooks for ...

As a part of the partnership, the agency is expected to manage large-scale creator initiatives, particularly in Tier II and ...