Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t ...

In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

Forbes contributors publish independent expert analyses and insights. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened ...

In the last few years, social influencers have emerged as powerful media channels, and marketers are taking note. In 2015, "you saw leading edge companies adopting influencer marketing ... and it's ...

Influencers have become a hugely important part of the marketing and advertising world - but they don't always make it clear when they're being paid to promote, writes Adam Maguire.

Influencer-marketing agencies use "creator briefs" to communicate campaign expectations. For a Bed Bath & Beyond campaign, the agency Mocean sent three micro influencers creator briefs. The three-page ...

Over half of brands want extended brand reach and hope to achieve this through influencers. But are current influencer programs delivering the value they could be? The 2018 Sprout Social index shows ...