With an array of fast-fashion online, few sustainable brands can have a global reach, conversely on a mission to support local creatives. Trends are rooted in the lives of creatives of all kinds, and ...

The e-comm giant's Head of Creator Success and Creator Programs tells us how small creators are making steady money even ...

Algorithmic influencers are creating a world where users can't totally believe in what’s being created, or recommended.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who specializes in working with brands and creators on social media, I’ve been ...

In the dynamic world of marketing, a quiet revolution has been reshaping the way brands communicate with their audiences.

Kendall Jenner’s 818 Tequila on Monday announced a social media campaign and accompanying product launch meant to tap into Gen Z’s fixation on “little treat culture,” or small indulgences, and bridge ...

Popular Gen Z retailer Revolve is facing a $50-million lawsuit alleging that the brand’s social media marketing tactics deceived at least a million consumers. A class-action lawsuit, filed Friday in ...

Mariko Takedomi Karlsson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

The program, an extension of the Amazon Influencer Program (AIP), marks Amazon’s effort to deepen its creator partnerships ...