Christian Brown is the cofounder & CMO of Glewee, an all-in-one platform to connect, collaborate & execute influencer marketing campaigns. Influencer marketing has established itself as a leading ...

Influencer marketing is no longer the preserve of consumer brands. An increasing number of B2B companies are embracing the power of influencers, enabling them to reach new audiences and increase the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a trendy way for companies to promote their ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Influencer marketing has been seeing an increase in interest from companies advertising their products and services through online campaigns. Thanks to the rapidly-growing reach of social media sites ...

Sixty-three percent of businesses that budget for influencer marketing plan to increase spending over the next 12 months, with 17 percent expecting their spend to remain the same. The majority, 81 ...

With the rise in market value, influencer marketing on social media is emerging as the new-age trend among the plethora of options available Return on investment (ROI) is an important criterion for ...

The first client is Kevin Aston, a nationally recognized chef and influencer. He has selected the agency as his talent-management partner. After 35 years in the restaurant business, he now cooks for ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

A new report says US social shopping sales will more than double to $99 billion in 2025. The Influencer Intelligence report breaks down how marketers are using creators and platforms to drive sales.