Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot. Publicis Groupe plans to acquire Influential, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The way consumers shop today looks nothing like it did a decade ago. Gone are the days when ...

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Other parts of the creator industry have struggled to attract buyers or perform on public exchanges.

Publicis Groupe announced Wednesday that it has acquired influencer marketing platform Captiv8, with plans to partner the company with Las Vegas-based marketing company Influential to power its ...

No Logo extends Antenna’s capabilities by providing expertise and tools that connect brands with purpose-aligned creators who are making a positive impact on people and the planet NEW YORK--(BUSINESS ...

The US media agency giant Horizon Media is hunting for acquisitions, CEO Bill Koenigsberg told BI. The agency wants to enhance its expertise in retail technology and influencer and sports marketing.