We’ve all seen influencer posts marked “AD” come across our digital feeds. At first, these posts were revolutionary for capitalizing on social media’s relatability factor to advertise brands and ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Influencer marketing has become the hottest channel in marketing, and the industry’s market ...

Spend Surges to $32.55B as ROI, AI Tools, and Micro and Mid-Tier Influencers Drive the Future of the Industry Later's 2025 Influencer Marketing Report surveyed over 1,000 creators and 200+ U.S.

DURHAM – Creative and marketing agency McKinney is expanding its capabilities through an acquisition in the “influencer” space, saying the deal and another for a “performance media” group will enable ...