Digital marketing is booming. Businesses around the world are jumping onto technological advancements and changes in marketing. If your business isn't prioritizing digital marketing, you're merely ...

It highlights the current business impact of, and the digital marketing initiatives amid, the current uncertain climate. The infographic, moreover, goes into some detail regarding social and search ...

Email marketing — that `old school` communications tool often sidelined for flashy social platforms — is proving it`s still ...

Email marketing is another top digital marketing strategy you’ll likely want to add to your marketing mix. According to Statista, businesses earn an average of at least $32 for every dollar ...

Study Reveals Cross Channel Marketing Challenges (Infographic) Keep your focus on the customer. By Linda Lacina Aug 24, 2015 Tatiana Niño | StockSnap.io ...

Millennial entrepreneurs are presented with amazing opportunities to expand their businesses and tap into the global market like never before. According to a report by Deloitte, more than 60% of ...

The digital growth has been mirrored by improved stock performance, with Starbucks surging from $8 in 2009 to over $76. With the coffee retailer's success in digital, many want to follow suit.

This article was co-authored by Jim MacLeod, vice president of Marketing, Digital Experience for EBSCO Information Services. The beautiful infographic of 'The Road to CMO' was also created by MacLeod.