Overview TikTok drives viral reach; Instagram Reels ensures consistent views.TikTok suits brand awareness; Reels excels in ...

Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights. Instagram has nearly 1.5 billion monthly active users, and according to an Insider ...

Instagram has transformed from a photo-sharing app into one of the most powerful launchpads for modern side hustles. The ...

Instagram has been testing its Creator Marketplace feature since July 2022. Some creators have been unimpressed with the marketplace due to a lack of opportunities. Instagram is now onboarding ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. Social media marketing has never been more relevant than it is right ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be ...

Instagram is ending its native affiliate-marketing program. The tech platform has been testing the program with some influencers for more than a year. The program let influencers earn a commission ...

The University was recognized by a national advertising organization and a Connecticut arts club for its marketing efforts, ...