Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

While there are myriad new digital advertising techniques ripe for analysis, the advances with interactive video are probably the best examples of how real estate once reserved for both static and ...

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

Adam Dumey, AI Futurist & Global VP of Retail at World Wide Technology joins host John Landecker to discuss interactive ...

Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the ...

BrightLine, the industry standard for interactive, dynamic, and shoppable CTV advertising experiences, has joined forces with TripleLift, a creative ad tech platform elevating digital advertising ...

Traditionally advertising has been defined as a form of controlled communication that attempts to persuade consumers, through use of a variety of strategies and appeals, to buy or use a particular ...

GM Global Chief Media Offier Shenan Reed has become the Chair of the Interactive Advertising Bureau (IAB) Board of Directors, in addition to her GM position.

Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.

Fort Lauderdale, Feb. 10, 2025 (GLOBE NEWSWIRE) -- Fort Lauderdale, Florida - ...

In a conversation with MARKETING-INTERACTIVE, Heng shared that in 2025, the corporation’s vision is to advance the Lifestyle 360 concept, and seamlessly blend offline and online activations to ...