KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Here are four steps your organization can take to integrate DEI metrics into performance reviews and KPIs. One of the most ...

Every presentation you give them, no matter the status of your key performance indicators (KPIs), holds the potential to be a positive experience. Nevertheless, those presentations still may make you ...

New DOJ whistleblower incentives. Investigation-related KPIs. Accountability demands from stakeholders of all stripes.    A combination of hard ...