The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and ...

Pushing against the trend, the iPhone maker skirts artificial intelligence (AI) and actually films the new intros for Apple TV and Apple Original Movies.

Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...