The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best ...

Rutgers Business School- Newark is now offering the Bachelor of Science in Marketing fully online. This fully AACSB accredited program is intentionally created to address the need for a larger talent ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

This article is based on the Introduction to Marketing Champions: Practical Strategies to Increase Marketing's Power, Influence, and Business Impact (Wiley, 2006); see www.marketingchamps.com.

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...