For each type of brand extension, you have many options—Baskin-Robbins could have chosen ice cream cupcakes, gelato, or nonfrozen desserts to extend its brand into new product lines, for example.

They trust a known brand name. For these reasons, brand extensions make new product introduction less expensive. Brand extensions can also help a firm’s stock prices. Some academic research has found ...

In both cases, since the brand name (Ivory/Honda) was being extended to a product category that the brand had not previously competed in, the brand extension created a new path to growth. Brand ...

If the sub-brand lockups derive from the same unit, the brand extension may be leveraged and sub-brand units should be reflected in plain text. Elevated Sub-brand Lockups A sub-brand may choose to ...

Keller, KL, & Aaker, DA: "The effects of sequential introduction of brand extensions" Journal of Marketing, vol. 29, February, pp. 35-50 (1992) Whether a brand synonymous with one product category ...

How Brand Extensions Are Created And Why They’re So Important. ByRichard Kestenbaum, Contributor. Forbes contributors publish independent expert analyses and insights.

This year’s winners for the best brand extensions include Coppertone sunglasses, Mr. Clean Performance Car Washes, Juicy Crittoure (a pampered pet line of doggie duds), and Zagat physician ratings.

Miami Grill brand extensions are in the works for large venue footprints, featuring full bar and grill environments and a more bistro-style concept. “The collaboration of Pitbull and The New Miami ...

This year’s winners for the best brand extensions include Coppertone sunglasses, Mr. Clean Performance Car Washes, Juicy Crittoure (a pampered pet line of doggie duds), and Zagat physician ratings.