JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer ...

JCPenney is trying to grow its share of the $17.5 billion plus-size apparel market with a new clothing line targeting curvy millennials. The new line, called Boutique+, will be JCPenney's first ...

Dive Brief: JCPenney is partnering with model and entrepreneur Ashley Graham on a namesake, plus-size collection launching this fall, according to a press release last week.

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

JCPenney has partnered with plus-size supermodel/entrepreneur Ashley Graham to create a namesake collection for full-figured women that will launch in fall.

Now, to further her trailblazing ways, she's launching her first plus-size clothing collection at JCPenney. To celebrate the momentous occasion, she hosted a series of outdoor fashion shows in New ...