Sumire Morino, 20, told Insider that in the video, she's wearing a furisode kimono that she bought for 20,000 Japanese yen, or $153. The furisode is worn by unmarried women in formal settings.

Chinese state-owned media outlets often quote this date to symbolise the victory in successfully warding off the Japanese invasion of China in 1945 with the resistance of the Chinese Communist Party.

The memory of Japanese wartime atrocities as well as the Chinese view of Japan as a US ‘lackey’ appears to have fuelled the need to ban the kimono.

Anti-Japanese hatred appears to be on the rise in China, as the neighbors look to mark a half-century since the normalization of diplomatic ties between Beijing and Tokyo.

A Japanese in a Kimono in the 1930s. Martin Brayley/Alamy. Japan’s Showa era began in 1926 when Emperor Hirohito ascended to the throne. This period spanned two world wars and the rise of ...