KOBE -- "Wow! It actually lit up," exclaimed a young girl, delighted to see her broken light-up toy repaired before her eyes.

Do you like the feeling you get when you break a chocolate bar in half? Do you want to experience that feeling over and over for some reason? Then you’re in the target group for a new Japanese toy ...

During the rebuilding of Japan after World War II, a Japanese toy designer took a discarded tin can and molded it into an intricate model car. Just inches in length, it created a phenomenon in the ...

It is debuting toys based on 'Inside Out' and 'The Good Dinosaur.' By Alex Ben Block Star Wars and Toy Fair - H 2015 What makes these product lines stand out is not just the craftsmanship, design and ...

Honoring the kick-off of the International Tokyo Toy Show 2009, the Japan Toy Association recently hosted a promotional event in which it announced the winners of the second annual Japan Toy Awards.

McDonald’s Japan revealed a collaboration with the Evangelion franchise that sees food items from the Value Set menu turn into Eva unit toys. The toys are now available for purchase via lottery system ...

While the Golden Arches does a pretty stellar job with Happy Meal toys in the United States, ask a traveler, and they’ll tell you Japan is where it’s at. Not only does the menu have some offerings we ...

The fluffy replicas prove extremely popular, especially at the country’s prestigious Japan Cup race meeting. “At the Tokyo Racecourse on the Japan Cup day, they sold about 1,350 figures and the total ...

Its competitors insist that it is not even a part of Japan’s auto industry, and one Japanese automaker sneers that it is “in the toy business.” Some toy. Hiroshima’s thriving Toyo Kogyo Co. Ltd.