Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the ...

Kellogg has picked a name for its new spinoff companies. They sound a lot like their old names, but with a new spin. The unit that houses its snacks, including Cheez-It and Pringles, plus its ...

Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company's founder, W.K. Kellogg. He said they removed the periods in the same "to signal the start of a new ...

March 15 (UPI) --The Kellogg Company is rebranding its snack and cereal products under different names, the company announced Wednesday. The company will split into two separate public companies ...

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not more so—than the logo itself. As branding evolves, one thing is ...

How Kellogg’s Snack Company Got Its New Name. Maker of Cheez-It and Frosted Flakes is splitting its business in two—a snacks business and one for North American cereals. By . Jesse Newman.

Kellogg Co. said Monday its board of directors had approved the company’s plan to split in two: WK Kellogg Co., a cereals company, and Kellanova, a snacks company to be headquartered in Chica… ...

The cereal business – home to brands including Kellogg's, Froot Loops and Rice Krispies – will be named "WK Kellogg Co," after company founder W.K. Kellogg, who created Corn Flakes in 1894.

Kellogg has picked a name for its new spinoff companies.They sound a lot like their old names, but with a new spin. The unit that houses its snacks, including Cheez-It and Pringles, plus its ...