This whitepaper explains how you can get the most from your account based marketing when implemented in conjunction with account based advertising. In a world where buyers increasingly delay sharing ...

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Clearly articulate business objectives ...

When a brand undertakes a package redesign for a key product to shake things up, some crucial factors must be considered first. Here, members of Forbes Agency Council outline 16 important steps ...

Step 4: Forecasting. Forecasting is key to budgeting because it helps manage risks, seize opportunities, ... Finally, create specific use cases for each step of your marketing plan.