B2B buyers' use of content channels changes significantly as they move through the buying process, the analysis found. During the awareness phase, more than two-thirds of B2B buyers say they turn to ...

A specific, defined series of activities used in marketing a new or changed product ... and explain to your customers exactly what kinds of referrals you're looking for and how they can help.

Over the past decade, experimental social media campaigns have evolved into a sophisticated marketing channel with clear ROI expectations and measurement standards. Today’s creator partnerships ...