Bunnings has long been synonymous with DIY projects and home improvement, but its recent foray into stylish yet affordable home furnishings marks a significant shift in its business model. The launch ...

Retailers leveraging AR to help consumers visualize cumbersome products like furniture in their home has become a popular application of the technology, which bridges physical and digital spaces via ...

Kmart Australia is serving web-based augmented reality (AR) ads programmatically as part of a new campaign aimed at local consumers, according to details shared with sister publication Mobile Marketer ...