The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.

The Kool-Aid man is already a fully-formed superhero, with a rich mythology, who’s just waiting to be incorporated into the MCU. The ball’s in your court, Kevin Feige. Advertisement ...

When the Kool-Aid Man next hurtles through some unsuspecting homeowner’s wall, he’ll look snazzier, more up-to-date, more “lifelike,” according to parent company Kraft Foods Group Inc.

The pitcher pitchman is getting a new computer-generated look and will be talking in his new ads. But fans of the old guy can take heart: Kool-Aid Man still prefers to bust through things.

As Kool-Aid Man’s star grew, so did his opportunities to branch out. The property got its own Marvel comic— The Adventures of Kool-Aid Man —as well as an Atari 2600 video game.

In the video, it's estimated that Kool-Aid Man is 6 feet tall with glass 3.6 inches thick (183 cm and 9.1 cm respectively). Without liquid he'd weigh 5,800 lbs (2,631 kg).

NEW YORK -- Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for busting ...

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.

NEW YORK (AP) — Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for ...

The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.