Meet Unove.

Unove, Korea's top repair hair care brand, will debut with the retailer in the U.S. on Feb. 3.

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Building the ultimate K-beauty routine is not for the weak. Search up the best Korean skincare, makeup, and haircare launches and you’ll see thousands of brands all vying to secure a top spot. From ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care products are often years ahead of the entire beauty industry. Those ...

Amazon Prime Day is an opportunity to buy popular Korean beauty products. The sale includes items such as CosRx Snail Mucin Essence and Medicube Pore Pads. Other K-beauty products on sale include ...

Much like the viral snail mucin serums and bouncy gel-creams before them, these treatments aren’t just quick fixes. 'Following the same philosophy as Korean skin care, they treat the scalp as an ...