Fashion’s biggest color trend is undeniably chocolate brown. ... Jacquemus La Casquette Jacquemus Cap. $110 at NET-A-PORTER. Loewe Squeeze Small Leather Bag. $4,100 at Saks Fifth Avenue.

But brown wasn’t always the color you’d see on a UPS truck. It all started 115 years ago when UPS was started in Seattle by two teenagers, Claude Ryan and Jim Casey. Then, the company was ...

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.. In a statement published Thursday ...