Like many designers, 2020 has afforded FRAME’s co-founders and co-creative directors Jens Grede and Erik Torstensson the opportunity to assess what’s important to the continued success of their label.
Swedes Erik Torstensson and Jens Grede shook up the saturated denim industry in 2012 when they started their label Frame, but one pair of $200 skinny stretch jeans called Le Skinny de Jeanne changed ...
American denim fashion label Frame recently collaborated with the iconic hotel Ritz Paris for the second time. The denim-turned-lifestyle label Frame, which was founded by Jens Grede and Erik ...