Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley ...

New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms In this Law Firm Marketing column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago ...

Law firms need content marketing for SEO, ... This template is your ... According to the Legal Technology Resource Center’s ABA 2020 Legal Technology Survey Report, less than half of all law ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year ...

Generative AI is transforming how law firms approach content creation, especially on social media. But success lies in using the technology strategically, not blindly.

That’s why it’s important to have simple clear CTA’s for law firm email marketing campaigns. Choose one per email and make sure it is in a location that’s highly visible and stands out. 9.

MIAMI--(BUSINESS WIRE)--Today, PracticePanther, the industry leading all-in-one legal practice management software, released its 2024 Small & Midsized Law Firm Report.Drawing from survey and first ...