With that in mind, we'll explore four of the nine fundamental marketing principles that any effective marketing mix model should reflect. (The other five will come in my next column.) Law No. 1 ...

Commentary Law Firm Marketing ROI: From Guesswork to Data-Driven Growth With the systems now readily available and easily implemented, there is no reason for firms of all sizes not to capitalize ...

Third straight Sammy win underscores Lawmatics’ leadership of legal tech growth Lawmatics Wins Third Consecutive Sammy Award, ...

This commitment to your clients helps establish trust, a core tenet of a law firm's growth plan. 3. Marketing. Marketing also plays a pivotal role in sustainable growth.

Legal marketing isn’t a new concept, and many companies focus solely on ad campaigns or lead generation. TenneX Legal operates differently, functioning as an end-to-end growth partner for law firms.

As firms seek to drive business development, client engagement and revenue growth, customer relationship management needs to evolve into a strategic growth platform. Law.com Products & Resources ...

FirmPilot AI, the first AI law firm marketing company that analyzes competing law firms to automatically create better online marketing, has announced the appointment of legal technology industry ...

To truly measure marketing success, law firms must shift their focus to impact-driven metrics — data that demonstrates how marketing contributes to revenue, client acquisition, and firm reputation.